Sony (SNE) may cut the price of its overly-expensive Playstation 3 by $100. But, with most add-ons that gamers need, the price will still be near $800.
With Microsoft (MSFT) coming out with its tremendously popular new Halo 3 game that will only work on its Xbox 360, Sony has to contend with both the PS3’s high price and a lack of popular games that run on its platform.
The PS3 was supposed to be part of Sony’s turnaround over the next year, but the success of Xbox 360 and the Nintendo Wii is threatening that. The Wii is much less expensive than the other two platforms and has features that have become extremely popular with entry-lever gamers.
Bank of American is revising down the number of Playstation 3s that will be sold this year from 5.1 million to 4.3 million. At the same time, it is revising upward sales of the Wii from 5.1 million to 6.5 million.
The Sony game platform sales improvement as part of Sony’s big year may have fallen apart before it got to the starting gate.
Douglas A. McIntyre
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