The members of the Bancroft family & company have rejected suggestions from their own lawyers about how to best protect the independence of The Wall Street Journal if Dow Jones (DJ) is sold to Murdoch & Co.
The plan would apparently have created a committee of five members, controlled by the Bancrofts and other Dow Jones interests. This committee could hire and fire WSJ editors. Murdoch’s News Corp (NWS) would have no direct control over the process. The program also called for the committee to set news budgets for some period of time.
The overall outline for a sale of the company would also have put two members of the Bancroft family onto the News Corp board.
After reviewing the proposals, the Bancrofts seem to think that it was not enough. The protections were too thin.
The safeguards are not likely to get thicker. At some point, Murdoch will look at the suggestions and see that he has the costs of owning Dow Jones, but none of the benefits. No one has ever accused Murdoch of being stupid, and this will not be an exception.
DJ shares would be back to $30 soon.
Douglas A. McIntyre