Looking at the May numbers for major financial websites points out the fairly significant differences between the numbers issued by NetRatings and ComScore.
The NetRatings figures show the following unique visitor numbers:
Yahoo! Finance (YHOO) 14.7 million unique visitors
MSN Money (MSFT) 13.1 million
AOL Money (TWX) 10.6 million
Dow Jones Online (DJ) 8.7 million
CNNMoney 7.1 million
Forbes 6.5 million
Reuters (RTRSY) 6.1 million
Fool.com 3.4 million
TheStreet.com (TSCM) 2.9 million
BusinessWeek 2.3 million
USA Today Money 1.9 million
FT.com 1.4 million
The ComScore numbers, a different picture:
MSN Money 12.1 million unique visitors
Yahoo! Finance 11.4 million
AOL Money 10.3 million
Forbes 5.5 million
CNNMoney 5.2 million
Dow Jones 5.2 million
Reuters 3.3 million
BusinessWeek 1.9 million
TheStreet.com 1.7 million
Fool.com 1.6 million
The ComScore numbers show a year-over-year increase for
Yahoo, and fall-offs for Dow Jones, Reuters, and BusinessWeek.
Douglas A. McIntyre can be reached at [email protected].
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