Wal-Mart (WMT) must be getting sick of not knowing what is going on out there in the markets in which it competes. Wall St. would think it would have a good idea, since the company represents such a large slice of retail.
But, Wal-Mart is contracting with research company NPD to get "information on consumer purchasing across a wide variety of areas, including consumer technology, entertainment, fashion, food, home improvement and small appliances," according to Reuters.
NPD looks at 3.5 million consumers and will be able to tell Wal-Mart where people bought things and what they paid.
Wal-Mart should know the answer. They went to Target (TGT), Sears (SHLD), of CostCo (COST). All they need to do is send a few spies to some of their stores.
Douglas A. McIntyre can be reached at [email protected]
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