After almost every analyst that follows the gaming industry said Sony (SNE) would cut prices on it PS3 game platform, the company’s president said "no dice." Reuters reports that there may just be too much cost built into the unit with its Blu-ray optical disk and other gadgets.
Sony management may have forgotten to check the sales figures. Last month the PS3 was outsold by Nintendo’s Wii by a factor of 6 to 1. Numbers in other large countries tell the story. Sony may hope that a number of new games coming to market for its platform will stimulate demand for the product, but its high cost continues to keep customers away.
And, that is not going to stop.
Douglas A. McIntyre
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