Starbucks (SBUX) has decided to move some of its most senior people around. It is not something that the military likes to do in wartime. And, it is rarely done on ships under sail. It frightens the passengers.
Martin Coles, who has served as president of Starbucks Coffee International since 2004, will become COO. Growth overseas has been stronger than in the US, so his efforts may rub of on the headquarters staff.
Jim Alling, the head of Starbucks’ U.S. business, will replace Coles as president of the company’s international unit.
There is certainly nothing sinister about the moves, but they do come during earnings season, and it is hard to see why the company would make the changes if everything were going well.
Wall St. shall see soon enough.
Douglas A. McIntyre
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