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Sirius (SIRI) is trading up in the pre-market on news that its radios will be installed in more than 70% of its vehicle production for the 2008 model year.
As subscriber growth at the satellite radio companies has slowed even as OEM installations have risen, the question has arisen as to whether there is still significant consumer interest in the product or whether products like the iPod has stolen its thunder.
Douglas A. McIntyre
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