AOL Finance 2.0

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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AOL Finance launched a completely new home page last night. The new version is much cleaner that the old one and does not have the 1990s graphics that the site had before.

Navigation improves and the stock quote box becomes the prominent feature at the top of the page. One would have to guess that the redesign will drive more traffic to quote pages.

News pages have the look of the high-end blog designs, that have been picked up by a number of online news services. The text is easier to read and clicking on certain keywords on the page brings up a number of helpful reference in the right hand column. A click on "Steve Jobs" brings up his Apple bio and Wikipedia references to him. The feature makes news navigations from the pages much easier.

The new portfolio section that allows users to track a bucket of stocks is easy to create and includes improved navigation for headlines and charts. The pages have an automatic refresh button that allows information to be updated dynamically. It save time and the need to manually update the pages.

There are a number of news polls included in the story well. It may make the site more interactive and keep people on the pages longer.

The redesign is a big improvement. It will be interesting to see whether the company will update important inside pages, especially the quote and chart sections, down the road.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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