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Microsoft Tries To Torpedo Google/DoubleClick Deal

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By Douglas A. McIntyre Published
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Microsoft (MSFT) has quietly been approaching other companies with large internet properties and regulators in an attempt to scuttle the Google (GOOG) deal to buy huge online ad serving company DoubleClick. It has hired big PR firm Burson-Marsteller to help. As a matter of fact, some of the firms that Burson has contacted on the matter do not know that Microsoft is the client.

Microsoft should do whatever it can to get in the way of Google’s plans. The search company already dominates market share in the US with well over half the searches done on its service. This allows it to have the largest business in targeted search advertising. If Google gets a strong foothold in the display ad business through DoubleClick, which services thousand of internet websites, Microsoft may have to give up on having any chance of getting its MSN and Live search businesses into the first tier.

At this point, Microsoft is fighting to stay in the online business. Over the last two or three years, it has been losing that fight. And if Google gets its hands on DoubleClick, that will be much worse.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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