eBay Buys Further Into Germany & EU (EBAY)

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By Douglas A. McIntyre Published
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eBay Inc. (NASDAQ:EBAY) has acquired ViA-Online GmbH, a leading auction management software company in Germany that operates Afterbuy.com to enable professional trading on eBay.de and other online marketplaces.  Unfortunately, other terms are not disclosed other than eBay saying this will not have any material affect on on financial guidance issued on July 18.

The acquisition is to help enable eBay to expand service and support for its German sellers and will allow Afterbuy to grow its business with the e-commerce expertise and resources of eBay.

Afterbuy will continue to operate under its current brand name and will remain in Krefeld, Germany.  It is an all-in-one online sales tool and covers all processes of the selling workflow: goods and inventory management, item listing, cross-selling and transaction and pre-sale management. Afterbuy can be connected to external services and business processes such as accounting software or shipping solutions of logistic services.

This sounds like more of a focused acquisition and for a lot less money than its overpriced Skype audio acquisition.

Jon C. Ogg
October 4, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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