Landor Associates puts out a study called Breakaway Brands. The survey claims to measure the financial contributions made by individual brands to their parents’ bottom lines.
According to the survey, picked up in CNN Money, from 2003 to 2006, Apple’s (AAPL) iPod added $7.8 billion to the company’s earnings.
The Microsoft (MSFT) Xbox helped it to the tune of $5.4 billion. The Blackberry helped RIM (RIMM) add $4.9 billion in earnings.
Too bad the latest latte from Starbucks (SBUX) did not make the list.
Douglas A. McIntyre
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