Defensive Stocks Show Rotation Out of Tech (PEP, KO, BUD, TAP, KFT, CAG, CPB, HRL, MCD, MO, VGR, RAI, PG, CL, MRK, JNJ, NVO)

The markets haven’t fallen apart after yesterday’s 360 point dive on the DJIA, but we are still trading a tad lower today.  Now that Cisco Systems is showing you can’t just automatically hide out in all big technology stocks, it appears that investors who want to keep equity exposure are flocking to the DEFENSIVE STOCK names.  You can see below on our ticker list of defensive stocks that only Campbell Soup (NYSE:CPB) is not up today out of our 17 go-to defensive stocks.

DJI            13,249.05    -50.97    (-0.38%)   
S&P500    1,473.49     -2.13       (-0.14%)
NASDAQ   2,718.11    -30.65     (-1.12%)

PEP    $60.77    +$0.81 (1.35%)   
BUD    $50.29    +$0.23 (0.46%)   
TAP    $54.25    +$0.36 (0.67%)   
KFT    $33.37    +$0.04 (0.12%)   
CAG    $23.03    +$0.02 (0.09%)   
CPB    $35.50    -$0.08 (0.22%)   
HRL    $35.16    +$0.09 (0.26%)   
MCD    $59.21    +$0.83 (1.42%)   
MO      $72.75    +$0.77 (1.07%)   
VGR    $21.89    +$0.30 (1.39%)   
RAI     $63.71    +$0.64 (1.01%)   
PG     $70.07    +$0.65 (0.94%)   
CL     $75.33    +$0.01 (0.01%)   
MRK   $54.59    +$0.39 (0.72%)   
JNJ    $64.20    +$0.29 (0.45%)   
NVO  $123.41   +$1.72 (1.41%)   

Out of the top 10 holdings in the NASDAQ 100 QQQ (NASDAQ:QQQQ), only Microsoft (NASDAQ:MSFT) and Qualcomm (NASDAQ:QCOM) are trading up.  Unlike prior cautionary days, technology is giving back at least some of the gains today after the Cisco news last night.  It’s hard to tell a trend reversal if it is only the first or second day, but you can at least see where the money is going today (and it isn’t flocking back into financials yet).

Jon C. Ogg
November 8, 2007