Syntax-Brillian: Some Companies Just Can’t Get It Right (BRLC)

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By Douglas A. McIntyre Updated Published
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Even after a management quasi-shuffle in earlier months, Syntax-Brillian Corp. (NASDAQ:BRLC) has learned to keep disappointing.

Early this morning the distributor of Olevia LCD televisions cut its sales targets as its China business changes to a royalty-based model.  It now expects sales for the current quarter to be in a range of $155 to $175 million.  Unfortunately for shareholders, that compares to $242.4 million in the year-ago quarter and estimates of just over $300 million.  The company has thus also lowered its fiscal June 2008 targets as well, but we won’t bore you with any further details.

We cannot blame a company for having to change its model, and we cannot blame a company if it has troubles merely in quarter meeting expectations.  That is life in the investment world.  But some companies, regardless of who runs them almost seem to have a culture of disappointing.  That culture seems to be prevalent at Syntax-Brillian, and we’ve warned about its trust issues in the past.

Shares are down another 8% today at $3.00 and have traded as low as $2.87, and surprisingly haven’t put in new 52-week lows.  Its 52-week trading range is $.76 to $11.70.  This is one of those instances where if you had the news ahead of time you might be expecting new lows.

If we covered this in our "10 Stocks Under $10" Letter, it probably wouldn’t be with much enthusiasm.  In fact, well you get the idea.

Jon C. Ogg
November 28, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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