Citigroup (C) Turns To Hewlett-Packard (HPQ) For Crisis Management

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By Douglas A. McIntyre Published
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Things were bad at HP (NYSE: HPQ) three or four years ago. The company’s stock did fall from $25 in early 2004 to $16.50 that August. The computer firm ended up kicking out its CEO and bringing in Mark Hurd, who saved the company. HP trades at almost $50 today.

According to the FT, top management at Citigroup (C) has turned to HP for advice about how to turn around a company, and how to make it run well without breaking the firm into pieces. The newspaper writes "People close to the situation say Citi officials see parallels between their situation and that faced by HP in February 2005."

The situations are not really like one another at all. Some HP investors wanted the company broken into parts. The same is now true with Citi. The comparisons end there.

Even when things were "tough" at HP, the company was making buckets of money. In the hard year of fiscal 2005, revenue at the tech company rose to $86.7 billion from $79.9 billion the year before. Concerns focused on the drop in operating income from $4.22 billion in 2004 to $3.47 billion in 2005. It was hardly a crisis. By 2006, operating income was back to up to $6.5 billion.

In 2004, HP had cash of $12,7 billion against long-term debt of $4.6 billion. The company was more than solvent and there was never any risk that it would lose money.

Citi is in 10x the trouble that HP was earlier in the decade. There is not any advice to be had from HP because the computer and printer company was not struggling with multi-billion losses. Citi faces the real chance that it may have to raise another $5 billion or $10 billion in capital to stay independent.

Citi management would be better off trying to reach Peter Drucker from beyond that grave.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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