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Investing

Short Seller Make Killing In Starbucks (SBUX)

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By Douglas A. McIntyre Updated Published
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Starbucks (NASDAQ: SBUX) has become a short seller’s dream. Shares sold short in the company moved up by 4.9 million to 39.8 million on April 15 compared to the figures on March 30.

Those who bet against the company should have gotten a huge pay day. On the 15th, the stock traded at $17.32, near its 52-week high. But, when the company announced that it would miss both its Q1 and full year forecasts the shares dropped ot $15.39.

Starbucks has lost over 60% of its value since spring of 2006. Most of the bad news is probably out, at least for several months. Look for short interest to drop when numbers are posted for April 30.

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Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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