Merrill Lynch (MER): Rate More Stocks As “Sell”, See If It Works

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By Douglas A. McIntyre Published
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The Zeppelin commanders who run the research operations at Merrill Lynch (MER) have told their analysts that 20% of the stocks which the cover must be rated as "sell", or "underperform" as the call it at the firm where they are bullish on America.

It is not quite clear what analysts will do if they do not actually have a fifth of the companies in their coverage universe that they think are dogs. They may simply have to take some of the ones where they have a "neutral" rating and downgrade them

According to Bloomberg, Merrill’s new “dispersion guidelines” will also limit “buy” ratings to 70 percent of the shares an analyst covers, while “neutral”-rated stocks won’t exceed 30 percent.

It may be that Merrill thinks that their analysts have no idea how to do their jobs, so the mother ship needs tol tell them what to do.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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