The cries of desperation can still be heard from the Sprint (S) headquarters. The company continues to lose money and subscribers. It is now a distant third in the cellular market behind Verzion Wireless and AT&T (T).
Sprint wants to be in the smartphone business because the subscription plans for these handsets tend to bring is big payments. The Apple (AAPL) iPhone and RIM (RIMM) Blackberry are considered the market leaders, but that will not stop Sprint from giving it a try.
According to The Wall Street Journal, Sprint will bring the Samsung Instinct to market soon to see what market share it can take from AT&T. The phone appears to have excellent features and has a price tag of only $129. In other words, it could do OK.
But, Sprint, which has a reputation of shooting off its own foot, has one hurdle which it cannot overcome. It has the worst customer service in the cellular industry. Some surveys show it has the worst customer service among large US companies no matter what business they are in.
Selling to the high end of the market requires more that having one of the best products. The customers have to like the company selling them
Douglas A. McIntyre
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