The cries of desperation can still be heard from the Sprint (S) headquarters. The company continues to lose money and subscribers. It is now a distant third in the cellular market behind Verzion Wireless and AT&T (T).
Sprint wants to be in the smartphone business because the subscription plans for these handsets tend to bring is big payments. The Apple (AAPL) iPhone and RIM (RIMM) Blackberry are considered the market leaders, but that will not stop Sprint from giving it a try.
According to The Wall Street Journal, Sprint will bring the Samsung Instinct to market soon to see what market share it can take from AT&T. The phone appears to have excellent features and has a price tag of only $129. In other words, it could do OK.
But, Sprint, which has a reputation of shooting off its own foot, has one hurdle which it cannot overcome. It has the worst customer service in the cellular industry. Some surveys show it has the worst customer service among large US companies no matter what business they are in.
Selling to the high end of the market requires more that having one of the best products. The customers have to like the company selling them
Douglas A. McIntyre
Take Charge of Your Retirement In Just A Few Minutes (Sponsor)
Retirement planning doesn’t have to feel overwhelming. The key is finding expert guidance—and SmartAsset’s simple quiz makes it easier than ever for you to connect with a vetted financial advisor.
Here’s how it works:
- Answer a Few Simple Questions. Tell us a bit about your goals and preferences—it only takes a few minutes!
- Get Matched with Vetted Advisors Our smart tool matches you with up to three pre-screened, vetted advisors who serve your area and are held to a fiduciary standard to act in your best interests. Click here to begin
- Choose Your Fit Review their profiles, schedule an introductory call (or meet in person), and select the advisor who feel is right for you.
Why wait? Start building the retirement you’ve always dreamed of. Click here to get started today!
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
