China In Toy Land: The Nation’s Economy In A Box

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By Douglas A. McIntyre Updated Published
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chinaIt is hard to understand what is happening with the Chinese economy.  The central government says that GDP grew almost 7% in the fourth quarter. At the same time, it admits that 20 million migrant workers left the city to return to rural areas. That equates to 15% of the entire migrant population in the world’s most populous country being out of work.

China’s export rate is slowing as the economies of the west fall into recession. It is hard to see how that will not drive up unemployment further.

The IMF and other organizations from outside China still believe that GDP in the nation can move up by 5% this year.  It is hard to see how the number could be that good since the world is moving toward an unprecedented economic disaster.

Bloomberg recently reported that more than 4,000 toy companies closed in China last year. The news service says that “Toy exports rose 1.8 percent in 2008, 18.5 percentage points less than the gain in 2007.” In other words, in 2009, the growth of this part of the Chinese economy seems to be heading into a contraction, and perhaps a sharp one.
The International Trade Centre lists toys as China’s fourth largest export.  Furniture and electrical equipment are higher up the list. None of those categories is immune from a recession. It may be that toys, because they are relatively inexpensive, will outperform the other two industries.

There is a great danger in using anecdotal data about economic trends to form opinions, unless that data points mostly in the same direction.

Toy sales would seem to be an insignificant indicator of China’s economic health.  How could something so small be so big?

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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