China’s Consumer Spending Will Be Hurt By Unemployment

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By Douglas A. McIntyre Updated Published
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chinaThe Chinese central government has made it clear that a key to the nation’s economic recovery is strong consumer spending. The $585 billion stimulus package that has been in effect since early in the year is meant to improve the availability of create to both individuals and businesses. That should help push up buying activity among the middle classes.

China believes that if it injects enough liquidity into the market and begins enough new infrastructure projects that spending activity within its borders will make up for lost export revenue caused by the recession. The theory has one major flaw.

Unemployment in China is high and may get much higher. A senior official at the Ministry of Human Resources and Social Security told the AP that “The employment situation in China is still very grave. We are still under enormous pressure to provide employment services.” China does not provide national statistics covering joblessness, but some estimates put the number of jobs lost due to factory closings last year at 30 million. The figures in remote and rural areas of the nation may be just as bad.

The Chinese government may find that the most troublesome factor in keeping its GDP growing at a rate of over 7% is its inability to find work for people who made their livings off of the country’s export economy. The notion that liquidity-driven consumer spending will help China while the rest of the world emerges from a downturn only works if there are a lot of consumers to stimulate.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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