Today's Best Market Rumors (10/15/2009) (ERTS)(CLWR)(MSFT)(ARUN)(GS)(LAZ)

Updated throughout the day.

Updated 2.15 PM:   Electronic Arts (NASDAQ:ERTS) may buy social game business Playfish for $250 million. (Business Insider)

Updated 1:40 PM EST: CKX Inc. (NASDAQ: CKXE) refuting reports that it is selling stock (VSInvestor.com)

Updated  11.50 AM EST: Shares in J. Sainsbury, the UK supermarket chain, ran up on rumors that the Qatari sovereign wealth fund is interested in increasing its 26% stake in the firm.  (MarketWatch)

Updated 11.10 AM EST:  Clearwire (NASDAQ:CLWR) may get a large investment from partner Sprint (NYSE:S) (Barron”s)

eBay (NASDAQ:EBAY) division Skype may buy Gizmo5 for $50 million (TechCrunch)

The family of deceased Larard (NYSE:LAZ) CEO Wasserstein may sell New York Magazine. (NYPost)

Shares of Goldman Sachs (NYSE:GS) are down because earnings missed Wall St. “whisper” numbers  (ClusterStock)

Apple (NASDAQ:AAPL) may build an FM tuner into iPods and iPhones so that users can buy music they listen to on the radio through iTunes.  (9 to 5 Mac)

Aruba Networks (NASDAQ:ARUN) may be for sale. Alcatel-Lucent (NYSE:ALU), Siemens (NYSE:SI), Juniper (NASDAQ:JNPR), and IBM (NYSE:IBM) are considered possible buyers. (Barron’s)

Acer may overtake Dell (NASDAQ:DELL) as the No. 2 PC maker in the world. (Digital Daily)

Google (NASDAQ:GOOG) may launch an online bookstore which could provide competition to Amazon’s (NASDAQ:AMZN) Kindle. (Reuters)

Apple is planning to planning to take advantage of the launch of Microsoft (NASDAQ:MSFT) Windows 7 to sell Macs (BusinessWeek).

Apple’s Steve Jobs may be more popular than Jesus.  (Fortune)

GM may make a financial rescue of its Korean Daewoo Auto & Technology Center.

Douglas A. McIntyre