Best Buy (NYSE:BBY) wants to join the legion of other firms with branded movie download services, although it is not clear why. A number of media sources say that the program will be announced on November 3rd, and will start operating within a few weeks.
The electronics retailer is turning to Sonic Solutions’ Roxio CinemaNow operation to provide the titles. CinemaNow is one of the original providers of online films and has 20,000 available titles, although the company was never successful. Software embedded in Best Buy’s TVs and other consumer electronics products will enable the service to work.
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