Consumer confidence and spending will rise very sharply over the next three months based on new data from research firm ChangeWave. The firm’s December survey of 2,690 people indicates that 35% of them will spend more over the next 90 days than they did in the same period a year ago. This number is up 2% from the research company’s November poll.
Consumer electronics purchases will be the most significant catalyst of the improvement in buying activity. Twenty-nine percent of the people queried in the ChangeWave survey say that they will spend more on electronics over the next 90 days than they did last year. That figure is a 4% improvement from November and an 18% improvement from when the same survey was taken last year. Desktop and laptop sales will also help push consumer spending higher.
ChangeWave said the conclusion of its poll was that “it has also picked up an improvement in consumer sentiment and expectations. In a nutshell, the overall 90 day outlook is as positive and hopeful as any we’ve witnessed of the past two years.”
Douglas A. McIntyre