AOL Looking At Mashable Purchase: Price Tag $18 Million

Investing

Published: January 7, 2010 2:53 pm

Last Updated: March 26, 2020 9:16 pm

There are rumors in the media press that AOL (NYSE:AOL) will buy tech blog Mashable. What is the company worth? According to the 24/7 Wall St “Twenty-Five Most Valuable Blogs In America”, Mashable would sell for a little less than $18 million.

From the analysis: “This is the top blog in the country that concentrates on social media. It has 4.2 million unique visitors a month. Mashable employees about thirty people. The site has 30 million page views a month. Some of the advertising is from the tech industry and should carry high CPMS, but a fair amount of the inventory is sold to more generic marketers. Total CPM per page is $12. Total revenue for Mashable is $4.3 million. The site is in a highly competitive part of the blog market and is not the leading site in size or reputation. Margins are about 45%.”

Douglas A. McIntyre

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