GE’s Immelt–A Strategic Retreat

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By Douglas A. McIntyre Published
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Three weeks ago, GE (NYSE: GE) CEO Jeff Immelt made a uncharacteristic attack on China’s business policies.“I am not sure that in the end they want any of us to win, or any of us to be successful.” Those “any of us” is the large multinationals of the West.

Immelt softened his comments, and even came close to repudiating them. It has almost certain that he now agrees with his own PR people who said that he did not really mean what he said about China. They tried to change public perceptions about the remarks within hours after they were made.It is a shame that Immelt has tried to cover his tracks and now says that his comments were taken out of context. He has quickly moved on to GE’s launch of a $200 million clean energy fund to help the growth of green initiatives. It is part of GE’s odd “ecomagination” that goes with its “healthomagination”. They are screens for GE’s plans to make money on the greening of the world, and in the growth in  healthcare spending. Immelt hid behind his green program to shift the focus away from his China rant.

Immelt knows full well that his  China comments were right. China forces US companies to conform to Chinese standards for internet freedom, the distribution of media content, the sale of IT products to the government or offering new technology for the country’s aging wireless infrastructure.

No multinational CEO, in the privacy of their offices and out of earshot of the press,  would  say that China is a level playing field. China keeps American companies at bay with both arcane regulations and a yuan that still helps its exports advantages unnaturally.

There is a growing concern about China’s unfair way of treating America’s big companies. But, there are no set of sanctions to bring China to some level of fair trade. The rhetoric does not bother the Chinese nor should it. America is too busy being fair to be smart. Immelt, like most other CEOs and politicians, is too cautious for his own good.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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