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The 24/7 Wall St./Flame Index: March 23 Companies With The Worst Press

Delta (NYSE: DAL) suffered from bad press after its CEO noted the airline could lose $400 million in sales due to flight reductions to Japan. Honda was hurt by news that its Japan plants will not reopen on the schedule it had previously announced.  Jabil Circuit posted earnings. Walgreen missed Wall St. earning’s estimates.

Note: The Flame Index scans thousands of news sites 24 hours per day and ranks companies getting the most negative press right now. The Flame Index Media Analysis Algorithm crunches the data for an up-to-the-minute ranking of the hardest-hit companies.The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank Company Ticker Score Change in Rank Comments
1 Google GOOG 68.363 +9 Competitor Baidu launches mobile browser
2 Barnes & Noble BKS 59.996 +1 Takes company off the market
3 News Corp. NWSA 44.067 +9 Worries about MySpace sale
4 Toyota Motor Corporation TM 42.01 +10 Slow plant openings in Japan
5 Honda Motor Company HMC 38.948 +83 ditto
6 Freddie Mac FMCC 38.873 -4 Concerns about shuttering still high
7 Fannie Mae FNMAS 37.076 -6 ditto
8 Johnson & Johnson JNJ 36.481 +7 Violate consumer law
9 Amazon.com AMZN 35.502 +53 Sued by Apple over app store
10 Hewlett-Packard HPQ 33.518 -5 Concern about board nominees
5 Honda Motor Company HMC 38.948 +83 Slow plant openings
17 Delta Air-Lines DAL 27.395 +127 Drop in revenue from Japan routes
18 Walgreen WAG 27.234 +422 Weak earnings
19 Jabil Circuit JBL 27.159 +669 Earnings release
25 Chesapeake Energy CHK 25.969 +97 Work on Pennsylvania well stopped

Data and ranking provided by the Flame Index.

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