The 24/7 Wall St./Flame Index: March 23 Companies With The Worst Press

Investing

Published: March 23, 2011 12:09 pm

Delta (NYSE: DAL) suffered from bad press after its CEO noted the airline could lose $400 million in sales due to flight reductions to Japan. Honda was hurt by news that its Japan plants will not reopen on the schedule it had previously announced. Jabil Circuit posted earnings. Walgreen missed Wall St. earning’s estimates.

Note: The Flame Index scans thousands of news sites 24 hours per day and ranks companies getting the most negative press right now. The Flame Index Media Analysis Algorithm crunches the data for an up-to-the-minute ranking of the hardest-hit companies.The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank	Company	Ticker	Score	Change in Rank	Comments
1	Google	GOOG	68.363	+9	Competitor Baidu launches mobile browser
2	Barnes & Noble	BKS	59.996	+1	Takes company off the market
3	News Corp.	NWSA	44.067	+9	Worries about MySpace sale
4	Toyota Motor Corporation	TM	42.01	+10	Slow plant openings in Japan
5	Honda Motor Company	HMC	38.948	+83	ditto
6	Freddie Mac	FMCC	38.873	-4	Concerns about shuttering still high
7	Fannie Mae	FNMAS	37.076	-6	ditto
8	Johnson & Johnson	JNJ	36.481	+7	Violate consumer law
9	Amazon.com	AMZN	35.502	+53	Sued by Apple over app store
10	Hewlett-Packard	HPQ	33.518	-5	Concern about board nominees
5	Honda Motor Company	HMC	38.948	+83	Slow plant openings
17	Delta Air-Lines	DAL	27.395	+127	Drop in revenue from Japan routes
18	Walgreen	WAG	27.234	+422	Weak earnings
19	Jabil Circuit	JBL	27.159	+669	Earnings release
25	Chesapeake Energy	CHK	25.969	+97	Work on Pennsylvania well stopped

Data and ranking provided by the Flame Index.

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