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The 24/7 Wall St./Flame Index: Companies With The Most Bad Press (7/25)

Coca-Cola (NYSE: KO) has been hurt by high commodities prices.

Microsoft (NASDAQ: MSFT) and Intel (NASDAQ: INTC) damaged by drop in PC sales worldwide.

The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank Company Ticker Score Change in Rank Comments
6 Coca-Cola KO 29.72 +600  Hit by commodities price increases
9 Autoliv ALV 27.187 +177  Earnings too modest
19 Texas Instruments TXN 22.946 +97  Worries about earnings
22 Microsoft MSFT 22.567 +141  PC sales hurt bottom line
24 MetLife MET 21.549 +55  Pay $3 billion for LNG Latin America
28 Cypress Semiconductor CY 20.505 +111  No one impressed by earnings
33 Activision Blizzard ATVI 19.904 +143  Damage from more games moving online
37 Walt Disney DIS 19.487 +695  Captain America kills Harry Potter
38 Intel INTC 19.474 +744  PC sales falloff will eventually hammer earnings
45 ConocoPhillips COP 18.625 +408  Company being broken in two

Data and ranking provided by the Flame Index.

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