The 24/7 Wall St./Flame Index: Companies With The Most Bad Press (7/25)

Investing

Published: July 25, 2011 9:39 am

Coca-Cola (NYSE: KO) has been hurt by high commodities prices.

Microsoft (NASDAQ: MSFT) and Intel (NASDAQ: INTC) damaged by drop in PC sales worldwide.

The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank	Company	Ticker	Score	Change in Rank	Comments
6	Coca-Cola	KO	29.72	+600	Hit by commodities price increases
9	Autoliv	ALV	27.187	+177	Earnings too modest
19	Texas Instruments	TXN	22.946	+97	Worries about earnings
22	Microsoft	MSFT	22.567	+141	PC sales hurt bottom line
24	MetLife	MET	21.549	+55	Pay $3 billion for LNG Latin America
28	Cypress Semiconductor	CY	20.505	+111	No one impressed by earnings
33	Activision Blizzard	ATVI	19.904	+143	Damage from more games moving online
37	Walt Disney	DIS	19.487	+695	Captain America kills Harry Potter
38	Intel	INTC	19.474	+744	PC sales falloff will eventually hammer earnings
45	ConocoPhillips	COP	18.625	+408	Company being broken in two

Data and ranking provided by the Flame Index.

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