Yahoo! Inc. (NASDAQ: YHOO) is supposed to be up for sale. So, why is it making an acquisition of another public company? This morning came news that Yahoo! is acquiring interclick, inc. (NASDAQ:ICLK). The company’s proprietary advertising and technology solutions allow for more specific data targeted solutions and optimized returns for advertisers across a variety of pooled premium supply sources.
Yahoo! claims to be getting “unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.”
The $9.00 per share cash buyout comes to a total of $270 million. Both boards of directors have approved the deal and the acquisition is expected to close in early 2012.
Isn’t Yahoo! Supposed to be up for sale? Sending the message out that you are a buyer is not being well received. Yahoo! shares are down 5% at $14.86 and interclick shares have not yet traded. At $7.40, the 52-week range is $4.51 to $8.93 and its closing price market capitalization on Monday was almost $183 million.
JON C. OGG
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