According to new research by Deloitte, holiday e-commerce activity will move from Cyber-Monday to Black Friday.
Other results:
Ø Nearly one quarter (23 percent) of Black Friday shoppers plan to head to the stores at midnight on Black Friday: Overall, 44 percent of shoppers who plan to hit the stores on Black Friday will start between midnight and 5:00 a.m.
Ø More consumers plan to shop online on Black Friday than Cyber Monday: Among holiday weekend shoppers, 50 percent plan to shop online on Black Friday, compared with 41 percent who plan to shop online on Cyber Monday. In addition, 26 percent plan to shop online on Thanksgiving. More than four out of 10 (44 percent) of consumers say they find comparable deals online and in stores.
Ø Consumers have completed just 23 percent of their gift shopping to date: Among the gifts they’ve bought, 26 percent of them have been purchased on sale or with a coupon.