http://platform.twitter.com/widgets/hub.1326407570.htmlNew data from research firm Comscore shows that Google’s (NASDAQ: GOOG) YouTube video site led all other video sites in terms of traffic–by an astonishing margin Whether Google makes much money on YouTube is another matter
The total US internet audience watched 43.5 billion videos in December. Over 182 million Americans visited a video site last month
Comscore reports that
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 157.2 million unique viewers, while VEVO ranked second with 53.7 million. Yahoo! Sites ranked third with 53.3 million viewers, followed by Viacom Digital with 45.8 million and Facebook.com with 42 million. More than 43 billion videos views occurred during the month, with Google Sites generating the highest number at 21.9 billion. The average viewer watched 23.2 hours of online video content, with Google Sites (7.9 hours) and Hulu (3 hours) demonstrating the highest average engagement among the top ten properties.
YouTube has tried to move the site in the direction of hosting premium content. It has had some progress with music videos and has started a video rental operation. But, most of the video on YouTube is still user created and of poor quality.
The web portals MSN, AOL (NYSE: AOL), and Yahoo! (NASDAQ: YHOO) has a different challenge. They each receive a relatively large number of visitors, but the time the visitors spend at theses sites watching video is short. Average time viewing video over the course of the entire month at Yahoo! was 61 minutes per viewer. At Google sites–primarily YouTube– the figure is 472 minutes for the month
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