Apple (NASDAQ: AAPL) has been successful in the market for personal computers for individuals for decades. The Mac has been pulled along by the popularity of, first, the iPod, and more recently the iPh0ne and iPad. But, Apple’s only significant success among corporations and enterprises has been in the education and design sectors.
If Apple has any huge chances for ongoing rapid growth, the two keys are China and corporate sales. And, it is rushing into the corporate market, according to new data from Foresster. The evolution is as good for Apple as it is bad for traditional PC firms like Dell (NASDAQ: DELL) and Microsoft (NASDAQ: MSFT) the only large provider of PC OSs.
Frank Gillett of Forrester writes
Have you noticed an increased presence of Apple products in public spaces and workspaces in the last few years? Turns out that 21% of information workers are using one or more Apple products for work. Almost half of enterprises (1000 employees or more) are issuing Macs to at least some employees – and they plan a 52% increase in the number of Macs they issue in 2012.
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