Nissan was the latest of the large Japanese car companies to post positive earnings results and strong forecasts for the balance of the year. The news follows Toyota’s which included a forecast that it would sell over 9 million cars and light vehicles to challenge GM and VW for the global sales lead.
The news from Nissan and Toyota has set a race for profitability as well has unit sales increases.
Nissan Motor is on track to be the most profitable of Japan’s three big automakers this year, after record car sales last year and improved market share in every major region pushed up quarterly operating profit.
Nissan’s success will depend very heavily on sales in its home market in the US. The American car industry has staged a remarkable recovery since less than 10 million cars and light trucks were sold in 2009. The number is expected to be over 13 million this year. Nissan must contend with the growing success of previously bankrupt GM and Chrysler along with the stunning success of Hyundai.
Nissan does not have the large sales base in China that VW and GM do. And, its fortune in Europe will be weak. along with those of all of its competition
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