Sales of the Kindle family of e-readers from Amazon.com Inc. (NASDAQ: AMZN) is “significantly weaker than expected” in the first quarter of 2012 according to an analyst at Pacific Crest. The analyst’s warning is based on checks with suppliers, who say that e-reader component orders are down 75% from January levels.
The introduction of the new iPad from Apple Inc. (NASDAQ: AAPL) did not figure into the equation. In a note Pacific Crest’s clients, cited at MarketWatch, analyst Chad Bartley said:
We attribute weaker e-reader demand to slowing adoption, as well as some cannibalization by the Kindle Fire.
Bartley maintains his sales target for the Kindle Fire tablet but does see “some risk” based on the supplier check.
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