You may or may not have heard of Millward Brown, but you might not be surprised who they ranked as the world’s top brand: Apple Inc. (NASDAQ: AAPL) took the pole position in 2012. Millward Brown’s 2012 BrandZ Top 100. The study took into consideration the following: Value, Renewal, Relevance, Reputation, Reimagine, Brand Contribution, Personality, Harder BRICs, Disruption, Technology, Digital, Health & Wellness, and Entitlement
Of the top brands, the following came in after Apple:
2. International Business Machines Corporation (NYSE: IBM)
3. Google Inc. (NASDAQ: GOOG)
4. McDonald’s Corporation (NYSE: MCD)
5. Microsoft Corporation (NASDAQ: MSFT)
6. Coca-Cola Corporation (NYSE: KO)
7. Marlboro of Altria Group Inc. (NYSE: MO)
8. AT&T, Inc. (NYSE: T)
9. Verizon Communications, Inc. (NYSE: VZ)
10. China Mobile Limited (NYSE: CHL)
11. General Electric Co. (NYSE: GE)
The ‘Top Riser” from 2011 to 2012 was Facebook, Inc. (NASDAQ: FB) with a 74% rise
The full Millward Brown study on these brands gets broken down into segments such as industry, brand growth, geographic, and sectors.
JON C. OGG
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