Former Avon CEO and Scandal: All Ethics Start at the Top

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By Douglas A. McIntyre Published
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The Wall Street Journal reports that federal prosecutors want to speak with former Avon Products (NYSE: AVP) CEO Andrea Jung. These prosecutors continue to investigate Avon’s compliance with the Foreign Corrupt Practices Act. Avon may have bribed officials in China to get some business there. Whether that happened is yet to be determined. But it is not the only issue that the government has had with Avon. Early this year, Avon fired its vice chairman and former chief financial officer, Charles Cramb, because he made disclosures about confidential company business to a Wall St. analyst, and because he may have had a role in the alleged bribery trouble.

Jung has not been accused of acting in any way like Chesapeake Energy’s (NYSE: CHK) Aubrey Kerr McClendon, who apparently benefited from investing in his company’s drilling operations. Jung’s role at Avon is more likely to be similar to Jamie Dimon’s at JPMorgan (NYSE: JPM). Ethical standards at large public corporations emanate from the top. Trading problems at the big bank were not isolated to one or two people. Several senior managers lost their jobs, and the firings may not have ended. Dimon has upended his senior management structure. He obviously knows how high the knowledge and perhaps condoning of the risky activity reached.

Jung was the chairman and CEO of Avon from 1999 to early this year. The board pushed her out in favor of former Johnson & Johnson (NYSE: JNJ) executive Sherilyn McCoy. Somehow, Jung managed to convince her board that she should remain as full-time executive chairman. The board has been questioned repeated for allowing her to stay.

Jung’s career, or the perception of it, has been extraordinary. She has been put on nearly every major list of important female CEOs, including the Forbes list of “Most Powerful Women.” She sits on the boards of General Electric (NYSE: GE) and Apple (NASDAQ: AAPL). Her image as one of the best chief executives of a large public company remained untarnished until last year when Avon’s earnings were battered and questions about the bribery problems in China arose.

If there is a lesson in Jung’s tenure, and perhaps Dimon’s, it is that the public relations machines around these people and the coronations of them as the best of the best corporate leaders are often followed by the realization that no one is that good. Jung may have known nothing specific about any bribery problems in China. But people just below her on the corporate ladder did, if the bribery allegations turn out to be true. As the CEO who ran Avon for well over a decade, her responsibility and her ethic leadership should be questioned, and sharply criticized.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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