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WiFiSlam Acquisition Expected to Have Little Impact on Apple
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Apple Inc. (NASDAQ: AAPL) has bought WiFiSlam, a company with technology that allows mobile devices to show the location of their owners. Some press outlets believe that Apple will use this technology to fix its broken map software so it can better compete with Google Inc.’s (NASDAQ: GOOG) Google Maps. But skepticism seems to have trumped the belief that this plan will work.
This acquisition though, is not expected to have significant impact toward Apple as the Cupertino-based company is still struggling to recover from its “Maps fiasco”, Loo Wee Teck, Euromonitor’s global head of consumer electronics research, observed.
And:
A large part of the battle is also determined by the smartphones on which the maps will be loaded and utilized, Loo added. Android-based smartphones’ “unassailable” lead over iPhones will not change with Apple’s acquisition of WiFiSlam, he added.
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