Best Buy, Netflix, HP Advance Sends Wrong Signals

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By Douglas A. McIntyre Published
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As the first quarter ended, analysts marveled at the best performing stocks in the S&P 500 — Best Buy Co. Inc. (NYSE: BBY), Netflix Inc. (NASDAQ: NFLX) and Hewlett-Packard Co. (NYSE: HPQ). In each case, the improvement has a foundation in how much the shares dropped over two years while the overall economy picked up, more than any real recovery of the business prospects of each.

Wall St. sometimes gives public companies the benefit of the doubt when they try to improve their troubled businesses. That only works for so long, as the prices of stocks like Nokia Corp. (NYSE: NOK) and Blackberry (NASDAQ: BBRY) have shown. One slight stumble, or one quarter that is short of expectations, sends share spinning down again.

Best Buy shares rose 80% in the first quarter, but they are down 25% over the past two years. No one has adopted the position that the company can recover from the beating it has taken from Amazon.com Inc. (NASDAQ: AMZN), which means that the greatest hope for the electronics retailer is that it can cut costs as it tries, without success, to gain a prime position on the Internet. The hope of a recovery is based on closing stores.

The argument for Netflix is that its subscriber base has started to grow again. Early indications are that its foray into original programming might work as a way to gain market share from other online movie rental operations, particularly those from Amazon and Apple Inc. (NASDAQ: AAPL). But the positive case for Netflix is undermined by the costs of content it licenses from large content producers. They know that Netflix cannot do well without them, and they have begun to price their products accordingly — higher with each new round of negotiations. Shares in Netflix are down 20% over the past two years.

The least likely candidate for a price recovery was Hewlett-Packard, the shares of which moved up almost 60% this year but are down 40% over the past two years. Its board was almost voted out of office by shareholders recently. The debacle over the accounting mess caused by its buyout of Autonomy has just started. Investors have to hope that HP is worth more than the sum of its parts and that CEO Meg Whitman will take advantage of that by selling some operations, like its PC business. Or, HP can continue its habit of cutting thousands of jobs each year, a temporary means to help earnings.

Not a single one of these three companies has any chance for a permanent recovery.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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