Gogo IPO Comes with Poor Timing: Fighting the Ticker Tape

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By Jon C. Ogg Updated Published
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Gogo Inc. (NASDAQ: GOGO) has now opened for trading after a highly watched initial public offering during a week of turmoil. Most investors have worried about the big, unusual simultaneous decline in the price of stocks, bonds, metals and oil. Still, investors often have a demand for things they know and many travelers know Gogo for its in-flight Internet and entertainment services. Unfortunately, Gogo is not exactly getting the biggest market welcome in its debut trading session.

The company priced its IPO at $17.00 per share for 11 million shares of common stock. Morgan Stanley, J.P. Morgan Securities and UBS Securities were the joint book-running managers. Co-managers are Allen & Company, Evercore Group and William Blair & Company. Its underwriting syndicate has an overallotment option for up to 1.65 million additional shares at the same price and terms of the IPO.

Gogo has been a tentative IPO for a very long time now. It went on the books as a preliminary filing in late 2011. Gogo was even one of our own 17 Most Important IPOs for the Year — but that year was actually 2012.

Gogo shares opened down at $16.08, and shares are currently down 5.5% from its $17.00 per share price at $16.04. At 11:00 a.m. EST, already 4.1 million shares had traded hands. This was supposed to be a good IPO to watch, but the Market Flush this week has turned out to be bad enough that investors have decided that cash is the only safe haven again.

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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