The Green Bay Packers are a small market team. It is also the only NFL team to releases its financials. And, those financials show what a small market team can make if it is a well run franchise in the right market. Green Bay’s win/loss record in the regular season and its playoff records are among the best in the NFL since the first Super Bowl in 1967 (Green Bay won the first two) . Net income for the fiscal years which ended in March was only $48.9 million.At least the numbers improved from the year before.
The team ranks high among its rivals, the team announced:
Added together, the local and national numbers produced total revenue of $408.7 million, also a franchise record. The Packers have been ranked ninth in the NFL in total revenue for the past three years and will learn their current ranking sometime this fall.
The Packer’s also announced that
Net income reached $48.9 million for the fiscal year ending March 31, 2016, while profit from operations was at $75 million. Those are healthy increases of 68 percent and 91 percent, respectively, over the previous year, when net income (which includes investment performance, income taxes and interest expenses on debt) was at $29.2 million and operating profit was at $39.4 million.
And,
Such significant jumps and record results were due mainly to impressive growth in local revenue and a drop in general expenses.
Local revenue grew by $18.1 million, or nearly 11 percent, to $186.2 million, which President/CEO Mark Murphy attributed primarily to the success of the Lambeau Field Atrium businesses and a strong year in sales and marketing sponsorships.
The new, expanded Packers Pro Shop – which opened in late July of 2014 – operated for a full year for the first time, while the new Packers Hall of Fame and 1919 Kitchen & Tap restaurant also opened to strong early results. In addition, stadium tour attendance grew by roughly one-third, from 130,000 patrons to a record 175,000.
The NFL itself was a drag on growth:
The club’s national revenue, which is money shared equally by all 32 NFL teams, also grew $13.5 million to $222.6 million, a rise of 6 percent. That’s a fairly standard bump due to built-in increases in the league’s broadcasting contracts.
Sometimes it pays to be small
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