We are now in the heart of the second-quarter earnings reporting season, with perhaps the busiest week of the season on deck. Most of the companies in the S&P 500 will be reporting this week and will most definitely set a direction for the markets. With this season also comes high expectations, as the Nasdaq and S&P 500 have risen recently to near all-time highs. This earnings season will be driven by some of the biggest companies in the United States, but they have to hit their targets first if the markets want to keep up their momentum.

24/7 Wall St. has put together a preview of some of the top companies reporting their latest results in the coming week. We have included the consensus earnings estimates from Thomson Reuters, as well as the stock price and trading history for these companies ahead of the report.

Be advised that the earnings and revenue estimates may change ahead of the formal reports, and some companies may change reporting dates as well.

Haliburton Co.’s (NYSE: HAL) second-quarter report is scheduled for Monday before the markets open. The consensus estimates are $0.58 in earnings per share (EPS) on revenue of $6.11 billion. The shares ended the week at $45.20. The consensus price target is $60.80, and the 52-week trading range is $38.18 to $57.86.

Hasbro Inc. (NASDAQ: HAS) also is set to release its most recent quarterly results first thing on Monday. The consensus forecast calls for $0.30 in EPS and $838.09 million in revenue for the fiscal first quarter. Shares traded on Friday’s close at $93.80. The consensus price target is $98.36, and the 52-week range is $79.00 to $116.20.

Harley-Davidson Inc. (NYSE: HOG) will report its most recent quarterly results Tuesday morning. The consensus estimates for the second quarter call for EPS of $1.34 and $1.41 billion in revenue. Shares were last seen trading at $41.77, in a 52-week range of $39.34 to $56.50. The consensus price target is $45.45.

General Motors Co. (NYSE: GM) is expected to release its most recent quarterly results first thing on Wednesday. The consensus forecast calls for $1.81 in EPS and $36.86 billion in revenue for the second quarter. Shares traded on Friday’s close at $39.31. The consensus price target is $49.39, and the 52-week range is $34.50 to $46.76.

The Ford Motor Co. (NYSE: F) second-quarter report is scheduled for Wednesday after the markets close. The consensus forecast is $0.34 in EPS on $36.2 billion in revenue. Shares ended the week at $10.55 apiece. The consensus price target is $12.27, and the 52-week range is $10.14 to $13.48.

PayPal Holdings Inc. (NASDAQ: PYPL) will report its most recent quarterly results Wednesday afternoon. The consensus estimates for the first quarter call for EPS of $0.57 and $3.81 billion in revenue. Shares were last seen trading at $87.45, in a 52-week range of $52.83 to $87.84. The consensus price target is $91.17.

Mattel Inc.’s (NASDAQ: MAT) second-quarter report also is scheduled for Wednesday after the closing bell. The consensus forecast is a net loss of $0.29 per share on $851.89 million in revenue. Shares ended the week at $15.97 apiece. The consensus price target is $15.67, and the 52-week range is $12.21 to $21.67.

Mastercard Inc.’s (NYSE: MA) second-quarter are expected Thursday before the markets open. The consensus forecast calls for EPS of $1.53 and $3.65 billion in revenue. Shares closed most recently at $206.76 apiece. The consensus price target is $217.03. The 52-week range is $126.55 to $209.19.

Starbucks Corp. (NASDAQ: SBUX) is expected to release its most recent quarterly results late on Wednesday. The consensus forecast calls for $0.61 in EPS and $6.25 billion in revenue for the second quarter. Shares traded on Friday’s close at $50.95. The consensus price target is $59.30, and the 52-week range is $47.37 to $61.94.

Under Armour Inc. (NYSE: UAA) will report its most recent quarterly results Thursday morning. The consensus estimates for the second quarter call for a net loss of $0.08 and $1.15 billion in revenue. Shares were last seen trading at $21.73, in a 52-week range of $11.40 to $24.69. The consensus price target is $17.27.

And Synchrony Financial (NYSE: SYF) is expected to release its most recent quarterly report early Friday. The consensus forecast calls for EPS of $0.82 on $3.83 billion in revenue. Shares closed most recently at $33.11. The consensus price target is $43.70. Shares have changed hands between $28.33 and $40.59 in the past year.

There will be much more to see this week on the earnings front. Also check out our separate previews for Dow components, health care companies and top tech leaders expected to share their latest quarterly results in the coming days.

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