Tom Brady Drives Ticket Prices Up 135% in Tampa, Down 39% in New England

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By Douglas A. McIntyre Published
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Tom Brady Drives Ticket Prices Up 135% in Tampa, Down 39% in New England

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When the New England Patriots let go of Tom Brady, the greatest quarterback in NFL history, and he joined the Tampa Bay Buccaneers, the Pats probably never thought it would cause their ticket prices to collapse. Yet, they did. According to TicketIQ, ticket prices measured by the secondary market fell 39% for the New England Patriots. They also rose 135% for the Tampa Bay Buccaneers.

Patriots ticket prices fell more than the ticket prices of any NFL team.

Some other trends from TicketIQ:

League-Wide Secondary Market Average Prices Prices Up 51% to $391 a game.

Las Vegas Raiders Average Price (formerly the LA Raiders), ticker prices rose to $1.098, the highest for 2020 Season. Their secondary-market average Price rose 537% compared with last year.

The result of the limited supply is that prices on the secondary market are up 51% from last year across the league. On the secondary market, only four teams has a price decrease (infographic below), which means that secondary-market prices are up for 28 teams, but none more than for the Raiders, who are preparing for their first season in Las Vegas. The Buccaneers and Bengals also have increases over 100%. as the result of anticipation for new franchise QB in each city. The increases in prices for the Jets and Broncos are likely more the result of limited supply than increased demand. League-wide, the average price for tickets on the secondary market is $391, up from $258 last season.

How Much Are 2020 NFL Tickets:

Team Secondary Market Average Price
Raiders $1,098
Broncos $774
Cowboys $646
Seahawks $538
Giants $486
Buccaneers $485
Eagles $484
Saints $479
Jets $468
Bears $466
Packers $442
Patriots $433
49ers $364
Ravens $360
Steelers $358
Rams $337
Chargers $335
Browns $332
Dolphins $328
Panthers $327
Redskins $320
Vikings $309
Texans $293
Falcons $278
Titans $277
Chiefs $271
Bengals $245
Cardinals $231
Colts $217
Jaguars $215
Bills $179
Lions $142
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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