Ahead of the holidays, the American Customer Satisfaction Index (ASCI) decided to release a report card of retailers. The firm may believe this will help shoppers.
Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI, said, “Customer satisfaction will be even more important as retailers compete for the more carefully allocated holiday purchases of price-sensitive consumers.” The report is titled “American Customer Satisfaction Index’s Retail Holiday Preview.”
The results are divided into different retail categories, both online and brick and mortar. These include department stores, specialty stores, discount stores and several e-commerce categories. Another is called “hypermarkets.” These are big-box retailers, and Walmart Inc. (NYSE: WMT) is in this category.
Walmart is at the bottom of two categories. One is hypermarkets (which also includes Target), and the other is online multimarket (which includes Amazon). This would suggest it is fair to call Walmart America’s worst retailer. (These are 11 things to never buy at Walmart.)
Across all brick-and-mortar retailers, the average score is 77. Walmart’s score is 73. Among all online retailers, the average score is 80. It is 77 at Walmart. Although Dollar General scored 72 among brick-and-mortar companies, it received no online grade and is not included here.
Walmart is America’s largest retailer by far. It has a global revenue of over $500 billion and has over 4,500 locations in the United States. In its home market, it employs over a million people. One could make the argument that the larger a company, the more chance it has for low grades from consumers. That will not help Walmart repair its overall image as America’s worst retailer.
The Average American Is Losing Momentum On Their Savings Every Day (Sponsor)
If you’re like many Americans and keep your money ‘safe’ in a checking or savings account, think again. The average yield on a savings account is a paltry .4%1 today. Checking accounts are even worse.
But there is good news. To win qualified customers, some accounts are paying more than 7x the national average. That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn a $200 bonus and up to 7X the national average with qualifying deposits. Terms apply. Member, FDIC.
Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.