Investing
Apple iPad Launch Leaves Investors Unimpressed
Published:
Last Updated:
When Apple Inc. (NASDAQ: AAPL) launched what it called its “stunning new iPad,” investors were not impressed. Apple stock remains down 5% this year, while the S&P 500 is up 9%. What happened?
Some aspects of the new iPad might be considered “stunning,” which was Apple’s description. Its new M4 chip is unusually powerful compared to the M2 chip that preceded it. However, how many people need a super-powerful processor in their tablet computers?
The new iPad’s camera is better than the previous one. “The Ultra Wide 12MP camera with Center Stage makes the experience of video conferencing in landscape orientation even better, especially when iPad is attached to a Magic Keyboard or Smart Folio,” Apple commented. What does that even mean?
The display is brighter. But brighter than what? How much better is it than the previous iPad or the ones from Dell, Lenovo, or Samsung? Can a typical tablet user tell? (Check out a ranking of millennials’ favorite consumer electronics brands.)
The real drawback to sales of the new iPad Pro, the line’s flagship, is price. The base model costs $999, but the 13-inch model has a base price of $1,299. More storage can add several hundred dollars, and cellular capacity adds another $200. The new Pencil Pro adds $129. The Magic Keypad adds another $349. Suddenly, the total package is about $2,000.
The new iPad suffers from the same problem as the iPhone 15. It has better features that most people don’t use, and it is also expensive. The competition sells cheaper tablets.
∴
The #1 Thing to Do Before You Claim Social Security (Sponsor)
Choosing the right (or wrong) time to claim Social Security can dramatically change your retirement. So, before making one of the biggest decisions of your financial life, it’s a smart idea to get an extra set of eyes on your complete financial situation.
A financial advisor can help you decide the right Social Security option for you and your family. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you.
Click here to match with up to 3 financial pros who would be excited to help you optimize your Social Security outcomes.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
