24/7 Insights
- The McDonald’s Corp. (NYSE: MCD) $5 menu has not impressed investors, perhaps because they think consumers won’t be either.
To attract cost-conscious consumers back to its stores, McDonald’s Corp. (NYSE: MCD) created a $5 menu. “Starting” at $5, people can get a four-piece McNuggets, small fries, a soft drink, and a McChicken or McDouble. With a purchase over $1, people can get large fries.
Wall Street was not impressed. The stock is still down 14% this year, while the S&P 500 is 15% higher. The $5 meal did not move the shares higher.
What happened? The $5 deal is nothing special. Burger King, Starbucks, and even Popeyes came out with similar deals.
The question is whether $5 will bring extra traffic back to these fast-food chains. The National Frozen and Refrigerated Foods Association released research showing that 81% of people cook over half their meals at home. The “Eating at Home” study showed that people use home kitchens for two major reasons. One is healthier food choices. The other is inflation. People said they wanted to “control their budgets” and wanted “healthier-for-me” options.
McDonald’s meals are not considered “healthy.”
People may have already elected not to return to fast-food lines, either on foot or in their automobiles. The $5 incentive isn’t enough of a tipping point. And the deals are for a limited time–whatever that means.
The $5 meal has not impressed investors, perhaps because they think consumers won’t be either.
This Fast-Food Chain Has the Most U.S. Locations, and It’s Not McDonald’s
∴
100 Million Americans Are Missing This Crucial Retirement Tool
The thought of burdening your family with a financial disaster is most Americans’ nightmare. However, recent studies show that over 100 million Americans still don’t have proper life insurance in the event they pass away.
Life insurance can bring peace of mind – ensuring your loved ones are safeguarded against unforeseen expenses and debts. With premiums often lower than expected and a variety of plans tailored to different life stages and health conditions, securing a policy is more accessible than ever.
A quick, no-obligation quote can provide valuable insight into what’s available and what might best suit your family’s needs. Life insurance is a simple step you can take today to help secure peace of mind for your loved ones tomorrow.
Click here to learn how to get a quote in just a few minutes.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.