These Viral Strawberries $6 Each, Are They Worth the Hefty Price?

Omakase Berries: A Brief History

The origin of these trending Japanese strawberries in the United States is recent, though the unknown and not-for-sale Omakase strawberry cultivar has existed in Japan for quite some time. The Omakase berries that went viral are grown by a company based in New Jersey known as Oishii. The CEO of Oishii founded the company and its trademark berries in 2019.

Omakase Berries: A Brief History (cont)

Hiroki Koga grew up in Japan and moved to the United States in 2015. He was disappointed in our produce and fruits in particular; our priorities in the US are very different from produce priorities in Japan. Rather than focus on quantity, Koga decided to focus on quality. He opened his indoor farm in a small warehouse before purchasing a larger facility in 2022.

Omakase Berries: A Brief History (cont)

Using vertical gardening and plenty of computer technology to mimic the weather of the Japanese alps, Oishii creates the Omakase berry, a berry of impossible aromas, sweetness, and uniformity. These berries are harvested year-round, inviting the taste and freshness of summer anytime you want. So long as you can afford these unique strawberry cultivars, of course!

How Much Do Omakase Strawberries Cost?

While their prices have recently dropped, Omakase berries once cost anywhere from $5-$7 per berry. There are varying sizes and prices depending on how many berries you want. You can get a box of 3, 6, 8, or 11 berries, now for only $6-$20 per box. That’s a steal with the average box of 8 berries once cost $50 in prior years.

But this still doesn’t exactly explain why these Japanese berries cost so much.

Why Are Omakase Berries So Expensive?

Besides their viral hype, there are a number of reasons why Omakase berries are so expensive. The opening of a much larger indoor gardening facility offset costs and brings the overall price down of these berries to $20 per package. The primary reason they cost so much is because of the technology in use to keep these berry plants thriving.

Why Are Omakase Berries So Expensive? (cont)

According to an interview from The New Yorker, Omakase berries are grown in a sterilized warehouse environment, grown vertically, and under careful supervision. Not only are there plenty of staff members tending to these berries day in and day out, but there are also countless computer monitoring processes happening in the background.

Why Are Omakase Berries So Expensive? (cont)

The primary way these berries grow is through a complicated computer mimicking process. This greenhouse is designed to replicate the Japanese alps that the strawberries were originally picked from, a location that the CEO of Oishii is remiss to mention. Humidity, light, temperature, and so much more is looked after and carefully controlled.  However, there is still one process that remains natural and manual: they still use bees to pollinate their strawberry plants!

What Do Omakase Berries Taste Like?

According to those lucky enough to have eaten some, Omakase berries taste unlike any other berries out there. One of the main selling features and tips that comes included when you purchase a pack of these strawberries is the fact that you should allow their aroma to activate and spread throughout your home.

What Do Omakase Berries Taste Like? (cont)

All of these berries have a uniform shape and a gorgeous orange-red color, but their aroma is where they are truly special. You can smell strawberries the moment you open the package, and the taste is even sweeter and richer than you’d expect. In fact, according to the CEO of Oishii, these are not berries that you should consume all at once. They are designed to be luxurious and savory, which is likely why they are only sold in packs of 11 or fewer!

Where Can I Find Omakase Berries?

Unfortunately, you can only find these Japanese strawberries in New York City, New Jersey, or Los Angeles. The delicate nature and ephemeral growing process behind the flavor of these berries mean that they do not ship them and they have no way of transporting them anywhere else in the United States or abroad.

Where Can I Find Omakase Berries? (cont)

However, if you live in New York City or New Jersey, you will find Omakase berries in the local Whole Foods, or you can order online directly from Oishii. Keep in mind that they sell out quickly, both in person and online, so be ready to purchase them if they happen to be in stock! Given the large warehouse space the strawberries grow in, hopefully they will continue to lower in price!