Live Markets: Dow Stays Alive, AAPL, NKE Up

By Gerelyn Terzo Updated Feb 24, 4:28PM EST · Published Feb 24, 10:32AM EST

Key Points

The markets attempted gains but are struggling to hold onto them.
Apple stock is a gainer among the Mag 7
Nike is rallying and helping both the Dow and S&P 500.
Palantir Tech is extended its losing streak.

Live Updates

Stocks Stay Steady

Feb 24, 2025 at 3:47 PM EST | Gerelyn Terzo

Stocks have been holding steady as trade-related headwinds prevent them from entering decidedly into positive territory. The Dow Jones Industrial Average appears to be the only index finishing the day in the green, while the S&P 500 and Nasdaq are fractionally lower.

Microsoft (Nasdaq: MSFT) has reinforced its dedication to pour $80 billion into AI capex. The company has left the door open adjust its infrastructure in some areas. TD Cowen published a report revealing that Microsoft may have reneged on data center leases. MSFT stock is down close to 1% alongside other technology leaders.

As part of its investment push into the U.S., Apple will ink a partnership to build a Houston, Texas-based AI server manufacturing facility that spans 250,000 square feet. The space is set to make its debut in 2026 and is part of the company’s massive $500 billion U.S. capex spending plan.

Hims & Hers (NYSE: HIMS) is reporting quarterly earnings after the bell today. The company has historically beaten revenue expectations ever since it debuted on the NYSE via a SPAC in 2021. The stock is up 3% today.

JPMorgan CEO Jamie Dimon reportedly believes the American consumer is basically back and almost at normal levels despite headwinds like inflation.

After Friday’s fear-induced market sell-off, stocks attempted a recovery, led by an early-morning 100-plus point gain in the Dow Jones Industrial Average. Those gains have faded, but the Dow is attempting to stay alive. Meanwhile, the S&P 500 and Nasdaq Composite remain in the red. All eyes are on Nvidia (Nasdaq: NVDA | NVDA Price Prediction) for hopes of a renewed rally when Wall Street’s AI darling reports its quarterly earnings on Wednesday.

In the meantime, there is tech optimism, with each of the Magnificent 7 stocks initially trading in the green but then turning mixed. Apple (Nasdaq: AAPL) has agreed to invest a whopping $500 billion into the U.S. market over four years in an American innovation push, improving sentiment. Apple plans to double its Advanced Manufacturing Fund and is targeting Texas for the development of advanced technology. AAPL stock is up fractionally.

Also among the Mag 7 stocks is Tesla (Nasdaq: TSLA), which has turned south, falling over 2% as of mid-morning. The stock can’t seem to get out of its own way of late and remains close to 30% below its record high of $480 reached in December. In a competitive move, Tesla plans to roll out its driver assistance technology akin to full self-driving software in China. Meanwhile, Rivian Auto (Nasdaq: RIVN) is tumbling 9% on the day.

Here’s a look at the performance as of morning trading:

Dow Jones Industrial Average: Up 42.49 (+0.12%)
Nasdaq Composite: Down 174.16 (-0.89%)
S&P 500: Down 18.74 (-0.31%)

Market Movers

With Tesla’s sell-off today, Berkshire Hathaway has currently surpassed the EV maker in market cap at $1.074 trillion compared with Tesla’s $1.06 trillion. Berkshire’s stock is up nearly 4% on the day on the heels of Warren Buffett’s letter to shareholders.

Starbucks (Nasdaq: SBUX) has announced a wave of layoffs, including 1,100 corporate jobs, to accelerate its restructuring. The stock is up fractionally today.

Nike (NYSE: NKE) is bucking the downward trend today, rising 6% and helping both the Dow and S&P 500. A bullish call from Jefferies analysts is the catalyst amid a forecast for “changes afoot.”

Palantir Technologies (NYSE: PLTR) is sinking almost 11% on the day, extending recent declines in a sell-off sparked by reports of U.S. defense budget cuts, where the company plays.

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About the Author Gerelyn Terzo →

Gerelyn Terzo is the author of dividend investing handbook "Dividend Investing Strategies: How to Have Your Cake & Eat It Too." A veteran financial journalist, she covers agri-finance for outlets like Global AgInvesting and the broader stock market and personal finance for 24/7 Wall Street. She began at CNBC and later helped launch Fox Business in New York. Gerelyn currently resides in Woodland Park, Colorado and dabbles in nature photography as a hobby.