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Media

Sirius Moves To TV To Get Back On Track

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By Douglas A. McIntyre Published
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Stocks:  (SIRI)(XMSR)

Sirius Satellite will offer live TV service by the end of 2007 in 2008 car models. So says Mel Karmazin, the Sirius CEO.

The new service will cost $13 a month more that radio service, but it is not clear how much the new system will add to the price of a car. Karmazin hopes that the new service will increase yield-per-subscriber.

It is a shrewd move for Sirius. If it can come to market with the service before XM, it would offer the smaller satellite radion company a significant "first mover" advantage that could help SIRI get closer to XMSR in terms of total subscriber count. If XM does not have the service, it could also push Sirius well ahead in subscriber yields.

If people want TV in their cars. Rear-seat entertainment centers are already a staple in many automobiles. Most play DVDs. It is safe to assume that the cost of the hardware for the TV service will not be cheap. What consumers will pay for the intial system is hard to say.

But, it is innovative.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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