Cramer Revists DivX, But Not the Way You Would Guess

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By Douglas A. McIntyre Published
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Cramer also wanted to review another "do you know what you own" on MAD MONEY tonight.  A hot stock that has been on fire is DivX (DIVX).  He was positive on it on at $18+ and now it is up about 50% from there.  As far as what they do and if they are worth owning:

It makes video compression software that it licenses to DVD player companies that stream and download.  He noted the Google relationship as well as the company having great opportunities in Eastern Europe and in India because those other expensive video formats are too expensive to license.  As far as if you should sell or hang on from here……

Cramer said there are 4 buys and 1 hold from the street.  This stock is a lower-tier that might not get covered everywhere and the IPO-Lock-up doesn’t come untilmarch.  Cramer thinks that may keep a lid on it until then and it could sell shares.  Their actual market is hard to guage the real size of it because it is a niche within a huge market and it comeptes with Real Networks and Microsoft.  It trades at 17-times sales, so everything that was known back then is still known now and he wouldn’t keep hanging around in the stock.  Cramer says to take profits here and he would like it a lot cheaper than it is now.  DIVX closed up 2% at $27.69, and while it ticked up after Cramer was saying good things it is now down in after-hours after he said to avoid it.

Jon C. Ogg
December 20, 2006

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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