Apple (AAPL) executives must have either read all the Wall Street discussion groups or just decided to deliver the inevitable. There was speculation of the Apple cell phone compatible and integrating to iTunes and there was more speculation of the set-top box. So they decided the right thing to do is to unveil both.
The set-top box will stream video from computers to Televisions and is supposed to be easy to use. The phone is said to be an iTunes phone and thinner than other phones on the market and it has stylus sensor activation rather than a keyboard on the phone. Cingular has the Apple alone is the named phone carrier, at least they are the only for now. Obviously the WiMax initiatives coming out are going to make receiving the song downloads easier in the coming years.
Expect to see a myriad of various analyst and brokerage calls today and tomorrow based on these new initiatives. Some will say this is what they expected but many will be forced to say this was better than what they were expecting because so many research reports had noted the phone would be pushed out until later dates. So the news is out, now we’ll get to focus on the coming execution ahead.
Apple shares are up 2.8% to $87.85, and shares have whipped around a bit today. It has already traded more than 50 million shares, close to double its normal volume.
Jon C. Ogg
January 9, 2007
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