Cramer’s 2 Activist Hopefuls

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By Douglas A. McIntyre Published
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Cramer on CNBC’s MAD MONEY referred back to activist shareholders coming in, and he referred back to Heinz.  With the Cadburry deal adding huge value Cramer wanted to know who else could benefit from this.  Cramer thinks Unilever would not even take a call, but if a Carl Icahn did this then might have to take the a call like that. 

As far as who would be worth calling that might do it:  Clorox (CLX-NYSE) and ConAgra (CAG-NYSE). Private equity would consider both. 

Clorox is #1 or #2 in most markets but it owns too many things that areunrelated like salad dressing, cat litter, plastic bags, water filters,bleach, charcoal, and more.  ConAgra is in 3 segments: retail products, food ingredients, anddistribution.  Cramer thinks these would do better independently andthey are run independently under strong managers.  The company couldwill fix itself or sell itself.

Cramer thinks that at a minimum the companies can each sellunderperforming brands or divisions.  Cramer said even if this doesn’thappen that they don’t look to have much downside.

Jon C. Ogg
March 28, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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