Media

Alexa Looks At Major Financial Websites

After looking at the Nielsen and comScore ratings of the audiences of major financial websites, 24/7 Wall St. turned to Alexa. Alexa shows a website’s three month average reach against all other websites in the world. It then ranks the sites accordingly. The data also shows the website’s traffic ranking trend.

The figures for financial sections of sites like Yahoo! (YHOO) and AOL cannot be shown because they are rolled into the parent website’s numbers.

Like the other measuring services, Alexa show Forbes.com with a substantial lead followed by Reuters, WSJ.com and MarketWatch. The last two sites are owned by Dow Jones (DJ).

Further down the list are sites including the Motley Fool, the FT, and McGraw-Hill’s (MHP) BusinessWeek.com

Website                            Alexa Ranking     Trend

Forbes                              484                     Up 58 places

Reuters                            529                      Down 16

WSJ                                1,096                    Down 87

MarketWatch                   1,109                    Down 172

Bloomberg                       1,246                    Up 102

BusinessWeek                1,352                     Down 99

TheStreet                        1,745                     Up 131

Fool                                1,842                     Down 18

FT                                   2,755                     Up 25

Economist                       3,668                      Down 48

CNBC                              6,615                      Up 1,095

Data from Alexa

Douglas A. McIntyre

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