After looking at the Nielsen and comScore ratings of the audiences of major financial websites, 24/7 Wall St. turned to Alexa. Alexa shows a website’s three month average reach against all other websites in the world. It then ranks the sites accordingly. The data also shows the website’s traffic ranking trend.
The figures for financial sections of sites like Yahoo! (YHOO) and AOL cannot be shown because they are rolled into the parent website’s numbers.
Like the other measuring services, Alexa show Forbes.com with a substantial lead followed by Reuters, WSJ.com and MarketWatch. The last two sites are owned by Dow Jones (DJ).
Further down the list are sites including the Motley Fool, the FT, and McGraw-Hill’s (MHP) BusinessWeek.com
Website Alexa Ranking Trend
Forbes 484 Up 58 places
Reuters 529 Down 16
WSJ 1,096 Down 87
MarketWatch 1,109 Down 172
Bloomberg 1,246 Up 102
BusinessWeek 1,352 Down 99
TheStreet 1,745 Up 131
Fool 1,842 Down 18
FT 2,755 Up 25
Economist 3,668 Down 48
CNBC 6,615 Up 1,095
Data from Alexa
Douglas A. McIntyre
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